Sometimes thinking outside the box is not enough. We may have to experience life outside the box before we can train our brains to go there.
People often ask what the best platform is to reach the most prospects and while a standard answer may be "it depends on the market," that isn't really an answer, is it?
Another approach might be to consider delivering on as many platforms as possible.
That approach is exactly what we are doing for TRIARQ, the network of musculoskeletal medical professionals. TRIARQ's quarterly symposium on the latest evidence-based research and developments affecting the prevention and treatment of sports and other common injuries takes place in Manhattan, often to an overflow crowd.
Up until recently, the only way to participate in these events was to show up in person, and if you missed the live event, you needed to have a membership to have access to a learning portal to watch the recordings.
What we have done is change that model.
Not only did we broadcast the last event to viewers and participants in five countries, tearing down the barriers to participation with live chat, but we just took down the walls blocking access to the final video productions themselves.
The 2.5 hour event is now available ion demand n five episodes which may be rented or purchased separately or as a bundle from Vimeo.
And we are not stopping there. We realize professionals are hungry for relevant and timely information from leading experts, and their time is not theirs to command, so we are working on more platforms for delivering educational material to the largest possible community, in a variety of forms.
Check out the video and follow the link at the end to the Vimeo site. Let us know what you think of the content, and just as important, the quality of the production.
Oh, and stay tuned.