What will your 2013 look like?
Imagine you are 365 days into the future and you are looking back on today with glee, for everything you set out to do worked beautifully. What were the top decisions you made that changed everything?
Track Every Lead
Sometimes it can be hard to tell what is working and what isn't. Multiple lead generating campaigns can be difficult to manage, but that doesn't mean we have to limit our methods of reaching new audiences. The tools available to us range from highly complicated to simplistic, and finding the right one can be a challenge. Having the most sophisticated tracking tools is costly, so it is important to use them well.
Build a Client Database
Your sales team is responsible for contacting clients and prospects. They work hard and are constantly making calls. Chances are they are learning valuable tidbits, likes and dislikes, prior experiences with the competition, etc., that could help you in your marketing plans. Where are you capturing that? And how difficult is it to do? You may already have all the tools you need to capture key elements and insights about your customer base, but you may be too close to the situation or too overwhelmed to do it. We have found a simple survey or checklist, like the one on this page can help, and you can have the sales team access them on the go, from the field.
Get Organized
If you have been blogging and sending emails for a year or more, you have content that could be repurposed, recycled, or stripped down and updated. There was a reason you wrote it, and that purpose may be valid today, or tomorrow. And what you have is not limited to the content you created. You have followers and subscribers with whom you may not have any real relationship. What better time to take stock than the present?
Listen to the Buzz and Act on It
Who is talking about you? Comments and suggestions are often as valuable as referrals, because they tell us that someone cares enough to make a statement about you. I have made a career in client service of embracing the complaints, connecting with the dissatisfied customer and changing the outcome. Some of my largest supporters were turn-arounds.
Communicate Often
Keeping everyone informed of what is working, what is changing, what is coming down the road helps everyone tell the same story and believe it! All it takes is one person to damage a reputation, and that can happen easily and quickly in this digital age. Effective marketing begins with satisfied employees and it extends outward from there, so don't forget the team when planning your marketing strategy for 2013.
Employ the Best You Can Find
This is where we come in. We are always looking for talent and we are highly selective. We can customize a team solution for you that maximizes the value of your investment in your team and ours. Whether you need to complete a project in a crunch or supplement your skills for the long haul, we can build a program to work with you, train your staff or be on call - whatever works for you.
Let us know what you need, and we'll celebrate the successes of 2013 with you!