Family watching multiple video screens
Have you heard? People have given up reading in favor of watching.
Well, maybe it hasn't gotten to that yet, but we are well on our way to becoming a society of viewers, rather than readers. And while that may be good news from some and bad news for others, businesses who fail to take notice will find themselves losing the battle for the consumer's attention, and that hurts the bottom line.
The good news is it isn't too late to hold onto your existing customers and to have them generate a buzz about you so they attract new customers to your brand.
So, how do you jump on the video bandwagon?
Here are 5 ways you can incorporate video into your marketing plan.
- VIDEO AS A PRODUCT - You already create material that describes what you do. Those traditional brochures, handouts and flyers can be converted to a stream of images with you describing why it is of value to your customers. Wouldn't they rather hear it from you than read it on a card or flyer?
- VIDEO COMMUNICATION - Things change all the time. Wouldn't it be great to be able to call up every customer and tell them what's new or exciting in your business? Chances are, your customers are being bombarded by Other People's Content all the time. But they know you and trust you, so send them a link, a video newsletter, or a short clip to let them know that they are on your mind and their needs are your priority.
- VIDEO SERVICE DELIVERY - Instructional videos, helpful tips, guides on how to install your product, how to continue your exercise program at home, or how to contact you when they have a problem can go a long way t keeping existing customers happy and loyal.
- VIDEO BRAND MANAGEMENT - Your customers develop a perception about the value of your products and services and you can increase that perceived value by adding video content to your site, your social media pages, newsletters and in-office displays. Testimonials, case studies, and research material may be ignored in print, but can get noticed as video content.
- VIDEO IS A COMPETITIVE TOOL - You are in business for a lot of reasons, but in the end, you need to be profitable to survive and grow. Look at what your competitors are doing with social media. How are they marketing their products and services? Why not have their customers find you rather than have yours find them?
More people watch and connect with video than any other online activity.
- 43% More than Read Online Forums or Discussion Groups
- 56% More than Read Blogs
- 211% More than Listen to Podcasts
According to Cisco, 1.2 million minutes of video content will cross global IP networks every second by 2016. The good news is it isn't too late to establish a presence to have your content among the millions of minutes watched.
We can help.
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