One way to share your ideas and build your personal brand is to get yourself published.
Published on Lulu.com
Clients and prospects long to hear something memorable and personal. Sharing stories builds trust. It lays the stepping stones toward a long term relationship and it opens doors to learn more about the customer or patient.
When I started coaching people on how to tell their stories in four simple steps, there weren't too many executive and career coaches using that approach. Every time I spoke before a group, they asked me if they could buy the book. What book? I asked. It had never occurred to me that I should have taken my approach and put it into a book, but that is what other speakers had done, and that was what they wanted.
I knew what I wanted to say, and I knew I needed to follow my own advice and use the process I shared with others. So, the book draws on my personal life as a way of sharing my strengths, my talents and my personal experiences.
You may not think there is a large audience for your ideas, but that shouldn't stop you from putting them down on paper, electronic or otherwise. Who knows, you may just have something people need to hear or read about.